TweetDeck

TweetDeck is an Adobe Air desktop application for managing your Twitter profile. It makes the endless stream of tweets and re-tweets that little more comprehensible, enjoyable, and informative; simply put, it quiets the noise.

Via the one personal browser you can view just about anything you can think of to do with Twitter (and even Facebook); All Friends updates, @Replies, DM's, you can search, shorten url's and more.

As the brains behind TweetDeck say, "We like to think of it as air traffic control for Twitter."

It's a great way of monitoring your brand, organisation, or campaign. You can actively engage those discussing topics relevant to you and exchange ideas and thoughts affecting you and your followers effortlessly.